Mondelez World Travel Retail (WTR) is bringing delight to the busy summer travel season with a series of activations that celebrate Cadbury’s remarkable 200th year anniversary.
Travelers can engage with various campaigns across top airports in the United Kingdom from June until September. These activations amplify Cadbury’s legacy as a beloved global confectionery brand, and generously give back to consumers, thanking them for their ongoing loyalty and support.
From June 25th to July 25th, Birmingham Airport will host a ‘Spin to Win’ campaign. Passengers spending a minimum of £9 on any Cadbury product can spin the wheel for a chance to win prizes such as Cadbury pop sockets, luggage tags, travel mugs, notebooks, beach towels, and even an Instax camera. If they do not land on a prize section, travelers still get to enjoy the taste of iconic Cadbury chocolate with a sampling.
Adding to the joy of Cadbury’s ongoing 200th year celebrations is an exciting collaboration with Expedia; travelers purchasing at least two Cadbury products win £200 worth of travel credits for hotel discounts, making their journey even sweeter. The campaign is running throughout July until the end of September at various airports including London Heathrow, Gatwick North & South, Stansted, Birmingham, Manchester, and Glasgow. This initiative is part of Cadbury’s commitment to ensuring ‘Everyone Wins with Cadbury’, aligning with its core value of generosity, conveyed through the brand’s iconic ‘Glass and a Half’ symbol.
The campaign’s key messaging, ‘Born in Great Britain, Loved around the World’, pays homage to the brand’s illustrious history. Founded in 1824 in Great Britain, Cadbury has grown to become a cherished household name around the world. The 200th anniversary activations nod to its rich heritage while also spotlighting more recent innovations, such as the launch of the limited-edition Cadbury Dairy Milk 850g tablets, unveiled in travel retail in June 2024.
Beatriz De Otto, Head of Customer Marketing World Travel Retail, said: “There are no two better words to describe Cadbury than joy and generosity, and that is exactly what we are bringing to travelers this summer through our exciting activations. This is our way of giving back to everyone who has made Cadbury a part of their lives and their history. 200 years is no small milestone, and we are grateful for the continued loyalty, love and support from our consumers. We hope these campaigns add an extra dose of delight to every journey and that passengers enjoy these activations as much as Cadbury has enjoyed being a part of their celebrations for two centuries.”
