Calvin Klein Fragrances’ euphoria elixirs launched across global travel retail with a campaign fronted by GRAMMY® Award-winning singer-songwriter ROSALÍA.
A new chapter for one of Calvin Klein’s most iconic fragrance pillars, euphoria elixirs deliver strong sensorial impact and culturally relevant storytelling in key international travel hubs.
At the heart of the collection are three distinct parfum intense creations – magnetic elixir, bold elixir and solar elixir – each expressing a different facet of vanilla, the signature ingredient of the euphoria universe. Co-created with master perfumers from some of the world’s most esteemed fragrance houses, each scent traces a different moment in the evolution of vanilla, from its fresh green beginnings to its sun-dried richness. With a concentration of 28% or higher, all three represent the highest parfum intensity within the Calvin Klein Fragrances portfolio.
The iconic euphoria bottle is reimagined in vivid monochromatic hues of magnetic pink, bold purple and solar yellow, with matching caps creating a striking visual expression of each mood.
Across all regions, the launch is activated through experiential installations anchored by ROSALÍA, whose genre-defying artistry and global cultural influence embody the spirit of each elixir. Activations include high-impact animations and in-store displays, interactive experiences that invite travellers to explore the key notes behind the elixir collection, live DJ experiences and premium gift-with-purchase offerings.
Activations launched in Europe at Frankfurt Airport on 24 February, in Asia Pacific on 1 March at Eraman’s Contact Pier Duty-Free Mall at Kuala Lumpur International Airport and Lotte Duty Free at Melbourne Airport Terminal 2, and will roll out across the Americas from 1 April.
At Frankfurt Airport, the launch is further amplified through an immersive, cross-category Calvin Klein brand experience running from April to June 2026, developed in partnership with the fashion house. For a limited time, travellers can discover and purchase euphoria elixirs alongside Calvin Klein fashion, from underwear to apparel, in a unified brand environment. The space features a DJ-led soundscape and a large-scale screen showcasing the campaign film, creating a multi-sensory expression of the Calvin Klein universe.
Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “With euphoria elixirs, we are elevating the franchise through intensity, emotion and immersive retail experiences. Travel Retail provides a unique stage to express the full power of the new Calvin Klein fragrances, from high-impact installations to cross-category storytelling. This launch allows us to introduce the next generation of travellers to euphoria in a culturally relevant and engaging way.”
Airports Featuring the euphoria elixirs Launch
North America
United States
Boston Logan International Airport
Charlotte Douglas International Airport
Dallas/Fort Worth International Airport
Fort Lauderdale–Hollywood International Airport
Harry Reid International Airport, Las Vegas
John F. Kennedy International Airport, New York
Orlando International Airport (MCO)
San Francisco International Airport – Terminal G
Tom Bradley International Terminal, Los Angeles (LAX)
Canada
Montréal–Trudeau International Airport
Toronto Pearson International Airport
Vancouver International Airport
Latin America
Argentina
Aeroparque Jorge Newbery, Buenos Aires (AEP)
Ezeiza International Airport (EZE)
Brazil – Rio de Janeiro–Galeão International Airport (GIG)
Chile – Santiago International Airport (SCL)
Colombia – Alfonso Bonilla Aragón International Airport, Cali
Ecuador – Mariscal Sucre International Airport, Quito
El Salvador – El Salvador International Airport, San Salvador
Guatemala – La Aurora International Airport, Guatemala City
Mexico
Mexico City International Airport
Cancún International Airport
Nicaragua – Augusto C. Sandino International Airport, Managua
Panama – Tocumen International Airport, Panama City
Peru – Jorge Chávez International Airport, Lima
Uruguay – Carrasco International Airport, Montevideo (MVD)
