Inspired by optimism. Free-spirited and uplifting. An expression of femininity and strength. Just launched, CALVIN KLEIN WOMEN Eau de Toilette comes to duty-free stores.
Modern. Empowering. Optimistic.
CALVIN KLEIN WOMEN draws inspiration from the multifaceted identity of femininity today – from the empowered reality of modern women and their myriad interpretations.
CALVIN KLEIN introduces a spirited reinterpretation of CALVIN KLEIN WOMEN, CALVIN KLEIN WOMEN Eau de Toilette, which radiates optimism and continues the #IAMWOMEN conversation that began with CALVIN KLEIN WOMEN Eau de Parfum.
The iconic eye featured on the bottle embodies the viewpoint of the individual woman and the collective. It allows a fresh take on limitless self-expression.
A connection is made possible, woman to woman, eye to eye.
THE FRAGRANCE
Youthful yet assured, CALVIN KLEIN WOMEN Eau de Toilette, celebrates the power of the individual, as well as the collective and the inspiration women draw from one another.
Alluring blends of woody, warm and sensual notes create a unique olfactive construction exuding optimism and confidence.
Top: Lemon, Cassis Buds, Raspberry NP, Pink Pepper SFE
Mid: White Peony FIRBEST, Orange Flower Petals FIRNAT, Rose Centifolia FIRABS
Dry: Olibanum, Cedarwood, Ambrox Super, Musks
Master Perfumer: Honorine Blanc
Perfumer: Annick Menardo
BOTTLE + PACKAGING
Created by Suzanne Dalton in collaboration with artist Anne Collier, CK WOMEN blends the worlds of fashion, fine art and photography.
The transparent glass bottle and artwork from CALVIN KLEIN WOMEN Eau de Toilette is reimagined with soft pastel yellow juice. A similar combination is used on the outer packaging that features the iconic eye surrounded by a yellow carton.
ADVERTISING
The CALVIN KLEIN WOMEN Eau de Toilette advertising campaign will continue to leverage the iconic portraits of Saoirse Ronan and Lupita Nyong’o by artist Anne Collier while promoting innovation with still visuals.
Continuing the celebration of WOMEN connectivity, the still life features two women’s hands holding the fragrances under a clear blue sky, lightened by sunshine.
CALVIN KLEIN WOMEN Eau de Toilette is available globally now.
#IAMWOMEN
Now available at UK airports with World Duty Free.
Vibrant and assured, Calvin Klein Women Eau de Toilette celebrates women with a sensual and empowering blend of lemon, white peony and ambrox ingredients for a fresh yet warm fragrance.
Shop now on https://t.co/AckShW3G5m to discover the spirited reinterpretation of Women. pic.twitter.com/qkhnQkuu8L— World Duty Free (@WorldDutyFree) February 25, 2019