Calvin Klein Fragrances unveils the new euphoria signature elixir with a global campaign starring GRAMMY® Award-winning singer-songwriter and global face of Calvin Klein euphoria, ROSALÍA.
Inspired by the original euphoria fragrance, the new signature elixir is a rich chypre-vanilla composition, blending vibrant patchouli, crystallized vanilla and seductive orchid for a scent that feels expressive yet refined. Bold, empowered and iconic, the fragrance campaign shows ROSALÍA embodying the spirit of the modern euphoria woman.
The Fragrance
The signature elixir continues to explore the versatility of euphoria elixirs’ key ingredient, vanilla, for a scent that is sophisticated and seductive with a modern intensity. The fragrance reveals a creamy gourmand composition of crystallized vanilla, where precious vanilla pods are slowly matured to allow delicate crystallization to form naturally across their surface—capturing vanilla in its most sensual, indulgent state. The juice is crafted as a parfum intense with a 28% ultra-concentrated formula for long-lasting wear.
Warm, enveloping and intense, the scent unfolds with a quiet intimacy that feels both contemporary and deeply personal.
euphoria signature elixir
Sophisticated. Seductive. Iconic
Chypre-vanilla elixir with accents of seductive orchid and bright patchouli essence for sleek sophistication. A nod to the original euphoria fragrance, now more intense. 28% ultra-concentration for amplified impact and lasting power.
Perfumers: Carlos Benaim, Domitille Michalon
Fragrance House: IFF
The Packaging
The original euphoria bottle remains a timeless, sculptural icon and is reimagined for euphoria signature elixir in luminous silver with a partially translucent metallic finish for a striking monochromatic effect. Inspired by the original fragrance’s iconic silver detailing, the elevated design reflects the intensified character and refined sensuality of the fragrance within.
The Campaign
Shot by Carlijn Jacobs, the new euphoria signature elixir campaign unfolds within a luminous silver world—an abstract, reflective landscape that mirrors the bold sensuality and modern sophistication of the fragrance. At its center is ROSALÍA, a contemporary icon who embodies a powerful, modern expression of femininity and confidence within a striking visual universe. Through fluid, sensual movement, ROSALÍA exudes an effortless magnetism, capturing the intimacy and quiet intensity at the heart of the fragrance.
The new euphoria signature elixir has been available on calvinklein.com and at retailers worldwide since September 1, 2026.
