Campari, the brand that represents Milan to the world has launched its first ever exclusive, premium packaging exclusively for travellers.
Being the birthplace of Campari, Milan rich in its striking architecture, design and fashion have inspired this new packaging concept for the brand. The red axes of the pack have been inspired by the very unique business centre in Milan, the Fiera Milano..
The pack represents the perfect balance between the simplicity of the clean and transparent lines and the elegance of the city, symbolized with the unique red colour iconic to Campari.
The special edition was launched late-August in all major European airports.
Launched with Aelia in Paris and Rome, the pack has been a great success building already on Rome’s traditional status as one of the best selling locations for the brand.
Gruppo Campari, Andy Holmes, Global Travel Retail Director, said: “we want to celebrate our signature Brand in the Aperitif category applying a specific and unique package to it in travel retail. We took inspiration from the iconic Italian design and we applied it to this special glorifier. It’s elevating and more inspiring than ever, fully representing the passionate character of Campari.”
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