Carolina Herrera is captivating travelers with vibrant and immersive pop-up spaces at Mexico City International Airport Terminal 2 and Buenos Aires Ezeiza International Airport Terminal A, in partnership with Avolta. The pop-up spaces exhibit the brand’s signature bold red expression, an iconic feature of its new retail design, and embodies the brand’s Alegria de Vivir mantra: empowered femininity and sophistication.

Capitalizing on the high number of traveLlers over the busy festive peak travel period and the start of 2024, the activations invite passengers to indulge in a luxurious olfactive experience with a curated product selection to entice every fragrance enthusiast.

The promotional spaces feature a wide range of top-selling fragrance pillars including Good Girl, Bad Boy, 212 and CH fragrances, alongside a selection of travel retail-exclusive products. Also highlighted is the brand’s star launch, Good Girl Blush, a re-interpretation of the iconic Good Girl Eau de Parfum fragrance with a delicate blush pink hued stiletto and a powdery expression of floral femininity.

Herrera Beauty Celebrates Self Expression For a full brand experience, both pop-ups include Herrera Beauty makeup products, the first ready-to-wear and personalizable makeup line. The collection embraces self-expression and blurs the line between makeup and jewelry with an inspired assortment of accessories including fashionable print caps, charms and colorful tassels.

Herrera Beauty impresses with its wide range of textures and finishes. From the high pigmented Fabulous Kiss Lipsticks, delivering the iconic bold red Carolina Herrera look, to the beloved best-selling Fabulous Eyes Mascara, these glamorous and collectible makeup pieces
are sure to captivate every gaze.

Completing the Herrera Beauty collection is the newly launched Good Girl Liquid Blush, a versatile liquid blusher that glides on seamlessly to create a natural flush of color that lasts up to 12 hours with skin-conditioning ingredients to keep skin smooth and nourished.

Beauty advisors are on-hand at both locations to offer full in-store makeup services, tailored product recommendations and expertly recreate the brand’s most iconic looks.

In Ezeiza Airport, travelers can also discover the brand’s exclusive high perfumery Lucky Charms fragrances – a collection of six playful floral scents bottled up in two-toned bottles that come with a customizable and interchangeable Herrera Beauty charm.

Coinciding with the pop-up launches, Carolina Herrera also launched a two-month digital social media, influencer and OOH media campaign to captivate consumers and build awareness of the latest spaces.

The social media campaign, which featured Sense of Place captions to enhance the Carolina Herrera brand experience, reached over 50 million total impressions in Buenos Aires and Mexico City during its run.

Felipe Grant, Puig General Manager Travel Retail Americas, said: “The launch of our latest Carolina Herrera pop-ups in Buenos Aires and Mexico City in partnership with Avolta is a testament to our commitment to delivering an unparalleled cross-category travel retail and
consumer experience in the Americas.”