Renowned for its luxury afternoon teatime treats and fine food gifts, iconic British brand Cartwright & Butler has unveiled a new addition to its premium Truffles & Pralines portfolio: the Limited Edition Dubai Style Truffles.

This latest innovation was launched at the beginning of July into selected domestic and travel retail doors, including World Duty Free and WH Smith Travel.

Created in response to the viral Dubai Chocolate trend that has taken social media by storm, the Dubai Style Truffles are made of milk chocolate filled with a creamy pistachio ganache, knafeh crunch, and finished with a vibrant yellow and green drizzle. In line with the brand’s commitment to using high-quality ingredients, the truffles are crafted with 35.1% cocoa solids and 10% pistachio paste.

The launch of the Dubai Style Truffles builds on the success of Cartwright & Butler’s Cocoa Dusted Dark Chocolate Pistachios, introduced last year, in addition to the continued popularity of its Pistachio Shortbread Biscuits.

Rooted in East Yorkshire, joy-filled food – and the finest luxury treats – have been at the heart of Cartwright & Butler for over 115 years. As consumer preferences shift towards more prestige, experiential products, Cartwright & Butler is leveraging its expertise and agility to introduce innovative flavours and formats, in order to strengthen its position within the luxury confectionery/food sector.