Iconic British brand Cartwright & Butler has partnered with Avolta to launch its first-ever airport activation in Scotland, in Avolta’s World Duty Free store at Edinburgh Airport.
Running from 13 March until 8 April, the promotion has been designed to maximise visibility during the busy Easter travel period. The activation showcases the brand’s heritage biscuit range, while spotlighting its latest innovations for the travel retail environment.
A key focus is Cartwright & Butler’s refreshed Shortbread Collection, which reimagines the brand’s signature shortbread with a refined, timeless new look featuring classic soft pastel shades and an embossed thistle motif – a beautiful nod to tradition.
Travellers are invited to discover three of the brand’s best-selling shortbread flavours, with Lemon and Pistachio highlighted as standout varieties reflecting current consumer trends.
Also showcased are the Travel Retail Exclusive Duo Packs – new for 2026 – which have been created specifically with travelling shoppers in mind. The easy-to-carry format contains two 150g tins featuring the best-selling Milk Chocolate and Salted Caramel biscuits, offering a premium gifting and souvenir option tailored to travelling shoppers.
