The contemporary Roman high perfumer invites you to celebrate the wonder of the holidays with audacious new pop-ups in Milan and Paris.
Designed for exceptional gifting, the pop-ups radiate the pure enchantment of Bulgari’s magnificent fragrance creations, each crafted with the unique Roman passion of the Maison.
Created in partnership with Dufry, the Milan pop-up is located in the Milan Malpensa Airport at the entrance of Terminal 1. The space instantly immerses travelers in the grandeur of the Roman Maison. A marble canopy, created with distinctive Italian pavonazzetto marble, frames the top of the space. Look down, and a carpet catches your eye with the striking Bulgari orange hue, a vibrant color inspired by sunset in the Eternal City. Within the giftbox-like boutique, bright flacons dot the marble table and displays, inviting travelers to explore fragrances all inspired by larger-than-life vitality of Italy.
MILAN HOLIDAY ACTIVATIONS
Bulgari ignites the fragrance festivities with a seasonal collaboration with the Bulgari Hotel in Milan. As a welcome gift, guests of the hotel will receive the best-selling BVLGARI ALLEGRA Baciami Eau de Parfum purse spray. Upon checkout, guests will receive an invitation to visit the Milan Milano Malpensa Airport pop-up, where they can explore BVLGARI ALLEGRA Magnifying Essences to personalize their Baciami fragrance.
To heighten the allure of the pop-up, Bulgari is also launching an BVLGARI ALLEGRA social media campaign. Geotargeted to Milano Malpensa Airport in partnership with Dufry, the campaign is dedicated to the BVLGARI ALLEGRA Baciami fragrance. Inspired by iconic Italian passion, the gardenia-and-vanilla blend is housed in a glass flacon in vibrant red, the merry color of the season.
Bulgari unites the magic of the Eternal City and the City of Light in its new Paris pop-up. Created in partnership with DFS, the gifting pop-up is located at the entrance to the Samaritaine perfume floor, on level -1. A festive berry carpet conveys the joyful vibe of the space, which is anchored by Bulgari’s hallmark Italian marble décor.
BULGARI HIGH PERFUMERY GIFTS
Celebrate the wonder of life’s most beautiful moments with Bulgari High Perfumery. Bulgari’s Master Perfumers artfully blend precious ingredients into stunning fragrances. Each a fabulously unique olfactive experience, the scents are crafted to spark sublime feelings and to transport you to the world’s most enchanting destinations.
The BVLGARI ALLEGRA High Perfumery Collection expresses the superlative emotions of the Italian lifestyle, all the more powerful during the holidays. Share the heart-warming magic of the winter solsƟce in Puglia (SpeƩacolore Eau de Parfum), the blissful comfort of childhood sweets (Allegra Dolce Estasi Eau de Parfum), the incomparable thrill of Italian passion (Baciami Eau de Parfum), and so much more. Odes to life’s greatest pleasures and sweetest memories, these spellbinding High Perfumes bring a touch of magic to holiday gifting.
In step with the craftsmanship heritage of Milan and Paris, the Bulgari pop-ups also offer gorgeous pure silk scarves, the Allegra Maxi Shelleys. Made in Como, the Maxi Shelleys feature intricate designs inspired by the BVLGARI ALLEGRA High Perfumery Collections. These colorful accessories wrap the holidays in joy.
For the ultimate gift, the BVLGARI LE GEMME High Perfumery Collection interprets gemstones in enduring fragrance masterpieces, and their flacons each feature a jewel-like cap, a symbol of the scent within. To craft these extraordinary blends, the Maison travels the Bulgari Gems Road, a mythical crossroads stretching from East to West. This allegorical path is home to nature’s precious gemstones and exceptional ingredients. A journey to Kerala, known as the “spice garden of India,” unearths sparkling tiger’s eye and invigorating ginger, skillfully captured in Tygar Eau de Parfum. A trek to Madagascar, Africa’s Treasure Island, reveals the highest quality of labradorite. The shimmering gemstone inspired the sensual fragrance Orom, a combination of vanilla and oud. Sure to delight adventure seekers and luxury lovers alike, BVLGARI LE GEMME High Perfumery Collection deftly merges the creativity of jewelry and perfumery into one-of-a-kind creations, fragrance gifts to be enjoyed time and again.
