Chanel is updating its Coco Mademoiselle fragrance portfolio with the launch of Coco Mademoiselle Eau de Parfum Intense.
The campaign will be fronted by brand ambassador Keira Knightley, with an advertising film due to be released on February 26. In the run up to the official launch, the fragrance is available online at Chanel.com.
The new scent stays true to the original blend of citrus and patchouli with added oriental notes tonka bean and vanilla absolute.
“I wanted to remain close to the original formula, while giving it a whole new dimension,” said Chanel Perfumer-Creator Olivier Polge. “I wanted to increase proportions of fractionated patchouli. Push it to the limit. Unleash its power on the skin without altering the freshness of the top notes.”
Expect to find the new fragrance on Chanel counters in selected duty-free shops from March onwards.
