Chanel has unveiled its new advertising campaign for its fragrance Bleu de Chanel. The campaign film is directed by Martin Scorsese and features actor and Bleu de Chanel ambassador Timothée Chalamet.

It is the first time Scorsese and Chalamet have worked together. Scorsese directed the first Bleu de Chanel campaign in 2010.

Chanel says the film is about self-discovery, with Chalamet portraying a man who is trying to find himself. Scenes shot in contrasting black and white are meant to depict the duality between the character’s celebrity persona and his dark side, while flashes of blue are meant to symbolize hope and optimism. This use of color culminates in the final scene which illustrates the campaign’s message: “Find your blue, find yourself.”