The campaign, titled All in the Chase, highlights the single-estate ethos of Chase Distillery, which was launched by potato farmer and former Tyrrells crisps owner William Chase in 2008.
“Last year we celebrated our 10th anniversary. In a very competitive market there are now a huge number of craft gins telling some interesting stories,” said his son James Chase, who is the global brand ambassador for Chase Distillery.
“We want premium gin consumers to understand our Chase field-to-bottle story, so launching our first advertising campaign felt like the next natural step in our journey as a family business.”
The campaign will be supported by a 70-second brand film by Anthony Farquhar-Smith, as well as premium print advertising and out-of-home executions.
Farquhar-Smith, who previously worked on Wes Anderson films including Fantastic Mr. Fox and Isle of Dogs, directed the video and supplied its animation. Its writing and art direction was provided by Miles Bingham from Forever-Beta.
“Whilst visiting the Chase farm in Herefordshire I was struck by how quirky the place was,” he said. “I wanted to create something that felt handmade and rustic yet modern and contemporary like Chase spirits.”
The film features a collage of stop-animated illustrations and photography that shows the production stages at Chase Distillery.
Further activations and print campaigns will launch at London Heathrow Terminal 2.
Andrew Carter, managing director for Chase Distillery, said: “Our Chase portfolio of brands is now available in over 40 markets worldwide and this campaign will be at the heart of our marketing plans to continue to drive the dynamic growth of our Chase gin and vodka premium spirits portfolio.”
Next month, Chase Distillery will host the Chase Cup cocktail competition during its Rock the Farm festival.
Copyright The Duty Free Hunter 2020