Luxury Scotch whisky, Chivas Regal and Global Brand Ambassador Charles Leclerc are proud to announce the launch of Chivas Regal 16 Limited-Edition – the first 16 year old expression in the brand’s history and Leclerc’s debut signature blend.
An aspirational yet authentic role model for fans of modern sports culture, Charles Leclerc epitomises Chivas Regal’s values of mastering your own success, constantly challenging yourself and demonstrating a commitment to excellence. As Chivas Regal Brand Ambassador, he was immersed into the world of whisky with Chivas Master Blender Sandy Hyslop, learning every step from distillation to the art of blending, and shaping the liquid to reflect his personal taste.
Leclerc explored several whiskies during the creation process, gravitating towards the rich complexity of sherry cask matured Longmorn single malt. He chose his preferred blend and challenged Chivas to break new ground with their first-ever 16‑year‑old whisky. The blend brings together 16 exceptional whiskies, each aged at least 16 years inspired by the iconic number that has defined Leclerc’s life and career.
On the nose, sweet mandarin, raisins and manuka honey give way to warm cinnamon and sticky toffee. The palate moves through orange marmalade and apple cake into toasted oak and ginger spice. The finish: rich, velvety and long.
Launching in select Global Travel Retail stores around the globe, Charles’ debut signature blend will be premiered at Miami International Airport in all Duty Free Americas stores, between 1st – 30th May 2026, timed to align with the Miami Grand Prix.
Travellers passing through Checkpoint D Concourse, North Terminal can test their driving skills by taking a lap of the exciting Chivas Regal racing simulator or assess their physical and mental reaction times against the specially developed reflex game. After all that gaming, passengers can head over to the Chivas Regal tasting bar for a refreshing cocktail inspired by the world of motorsport, featuring either the 16-Year-Old Limited Edition or the Chivas Regal 18 Year Old.
Commenting on the brand partnership, Rae Gibson, Director, Power Brands and Emerging Categories, Pernod Ricard Global Travel Retail said: “Charles Leclerc is the perfect, natural fit for Chivas Regal and the ideal partner to amplify the brand’s luxury credentials amongst an engaged, active and growing F1 audience. This audience are known to be affluent and frequent travellers, with a taste for premium lifestyle products and who over-index on whisky consumption.
“This collaboration authentically brings style, strategy and cultural relevance to the whisky aisle. As an integral part of this limited quantity launch across 40+ markets, Pernod Ricard GTR is in a fantastic position to capitalise on the GP occasion, creating experience-led environments with our exciting Chivas Regal racing simulator and presenting the Chivas Regal 16 Charles Leclerc Limited Edition to fans all around the world.”
