Ospree Duty Free, has marked a triumphant close to 2025 with the unveiling of the first-ever permanent Chivas Regal boutique featuring the brand’s bold new visual identity in global travel retail within the IMEA region. Located at the heart of Mumbai International Airport’s Departures duty free space, this landmark opening underscores Pernod Ricard GTR’s commitment to innovation and premium experiences for travellers.
The gold-gilded boutique immerses shoppers through striking visuals illuminated on digital screens, along with playful consumer engagement tools, which can all be modified throughout the year to highlight new innovations or seasonal activity.
In addition to offering a full range of expressions from the world-renowned luxury Scotch whisky – including the introduction to India travel retail of the ultra-smooth clear spirit, Chivas Regal Crystalgold – the nearly 50 sq m store will feature fellow Chivas Brothers Scotch brands Royal Salute, Glenlivet and Aberlour in an adjoining space dedicated to showcasing the very best of Scotland. A special Rare and Collectible wall also displays a selection of the rarest and most exquisite whiskies from the portfolio, such as Chivas Regal The Icon, Royal Salute Gun Salute 62, Royal Salute Platinum Jubilee or Royal Salute House of Quinn.
The space was officially inaugurated mid-December 2025 by senior leaders from Pernod Ricard GTR. Following the opening event, shoppers visiting the new boutique and making a purchase can take advantage of Chivas Regal-branded gift bags, tags, luxury charms and can also choose from a range of perfumes in the Chivas Regal Luxe Collective, which will be offered as special GWPs, exclusively inside the duty free zone at International Departures. The artist will also return to the boutique to engrave bottles on special occasions.
Neha Jabbar, Marketing Director, Pernod Ricard Middle East, said: “It’s been an exciting time for us, Ospree and Mumbai International Airport with this momentous opening occurring just a few weeks after our major launch of the Chivas Regal XV x Gaurav Gupta Limited Edition. Designed in the brand’s latest bold gold aesthetic, the boutique offers travellers an immersive and elevated whisky experience, guided by expert brand consultants. It reflects our commitment to engaging the increasingly discerning Indian consumer—one who values craftsmanship, storytelling, and rarity, and we believe it will meaningfully enhance engagement and dwell time for departing passengers.”
Ospree’s spokesperson commented: “From the giant bejewelled luckenbooth icon at the entrance to the opulent gold staging and plethora of LED screens creating a sensational display, this Chivas Regal boutique is a real statement from the brand and we’re delighted to have partnered with the Pernod Ricard GTR IMEA team to open the first of its kind in the India and Middle East region at the Ospree Duty Free – Mumbai.”
