Chivas Regal has announced the launch of Chivas Regal Ultis, the first blended malt Scotch whisky from the House of Chivas. Unveiled with a launch event during the TFWA World Exhibition & Conference in Cannes, the new luxury blend is a tribute to the passion and dedication of five generations of Master Blenders.
Since 1909, only five men have mastered the iconic Chivas Regal house style. Chivas Regal Ultis honours the strength of vision, commitment and mastery of Master Blenders Charles Howard, Charles Julian, Allan Baillie, Jimmy Lang and current Custodian Master Blender Colin Scott.
An ideal drink for the discerning gent, Chivas Regal Ultis uses five of the most precious, signature single malts from Speyside Scotland to create a premium whisky with complex flavours, a glorious golden hue and commanding, rich aroma.
From the Chivas inventory of millions of casks, less than 1% are used to create Ultis. A traditional method is adopted by the expert blending team, nosing each cask and selecting only the best to create Chivas Regal Ultis. This process ensures the superior quality and generous character of this visionary new blend.
During the exhibition (Oct 3-7), Chivas Regal is celebrating the launch of Ultis with special activations in Nice Côte d’Azur International and Paris Charles de Gaulle Airports. Chivas Regal Ultis is available in all major retailers and Global Travel Retail from October 2016.
