Chloé and Heinemann Asia Pacific have celebrated the opening of a new boutique opening in Changi Airport’s Terminal 2 transit area, offering a wide range of products from leather goods to shoes and accessories. This marks Chloé’s first boutique in Changi Airport, and Heinemann’s return to Changi after eight years.
Timed to the launch of the Fall – Winter 23 collection, the narrative of the space is dedicated to both the Maison’s founder, Gaby Aghion, whose birthplace of Egypt is echoed in the warm desert palette, and to creative director Gabriela Hearst – through earthy textured tones that recall her early years in Uruguay, South America.
The design language encapsulates the codes of the Maison, honouring its roots while reimagining how this translates to the present day through purpose-driven values. Personality is expressed through tactile, natural materials, including wood, and natural fibres. A variety of artisanal furnishings reinforce the idea that existing quality objects that have stylistic longevity can be of lower environmental impact.
“We are delighted to be back at Changi Airport, as the retail partner of a brand as desired and as committed to their values as Chloé. I’m proud to see our fashion and accessories portfolio in the region growing from strength to strength building on our revamped offer in Sydney Airport, both in the international and domestic terminals,” Heinemann Asia Pacific Chief Executive Officer Marvin von Plato commented. “We are grateful to the Chloé team for their trust and collaboration in this partnership.”
The launch of the store was marked by a ribbon-cutting ceremony with Chloé, Heinemann and Changi Airport Group at the newly opened boutique.