Chloé has a new Chloé girl in actress Lucy Boynton – as its reveals a new edition of its Signature scent launching in duty-free stores worldwide.
Chloé is launching the Eau de Toilette edition of their Chloé Signature perfume called Chloé Rose Tangerine. Chloé Rose Tangerine launches in September 2020 and promises a bolder and more energetic character in the reinterpretation of the modern classic from the house.
Rose Tangerine has been developed by perfumers Sidonie Lancesseur and Michel Almairac who retained the distinctive spirit of the original – a fresh and vivid note of rose – as an essential element of the brand. The new rose is refreshed with unexpected fruity nuances of sunny mandarin, while bright notes of black currant and green undertones give an extra dose of sparkle to this elegant fragrance. Cedar and white amber form the base of the perfume.
For the new version of the fragrance, the distinctive Chloé bottle gets a new colour and a hand-tied ribbon to match the liquid of the perfume.
The fragrance is available as a 30, 50 and 75 ml Eau de Toilette.
COTY AND CHLOÉ ANNOUNCE ACTRESS LUCY BOYNTON AS THE NEW FACE OF CHLOÉ SIGNATURE FRAGRANCE.
Coty is delighted to introduce 26-year-old British actress Lucy Boynton as the face of the new Chloé fragrance advertising campaign. She will embody the iconic Eau de Parfum and a new Eau de toilette that will be revealed this coming September. Ms. Boynton follows in the footsteps of Haley Bennett, Clémence Poesy and Chloë Sevigny who have each embodied the signature Chloé girl in the past.
“I’m deeply inspired by what the Chloé team has created, what they stand for and what they represent as a brand,” says Ms. Boynton, who joined Chloé creative director Natacha Ramsay-Levi to celebrate the Fall Winter 2020 fashion show in Paris this February. “Having been a fan of Chloé for so long, it is an honour to be working together now,” she continues, after gracing magazine covers and making public appearances dressed in Chloé since 2017. “Lucy Boynton felt like such a clear and perfect choice for Chloé,” says Simona Cattaneo, President Luxury Brands at Coty. “She is very feminine, solar and graceful; and is a truly natural beauty. For us, Lucy embodies the inherently Chloé values of joyful confidence and a free spirit. She is Chloé.”
Born in New York, raised in London and acting since childhood, Ms. Boynton is a versatile acting talent with a budding career across the stage, television and cinema. She veritably shone in a starring role in the Golden Globe-winning blockbuster Bohemian Rhapsody (2019) with Rami Malek, after appearing with industry icons Johnny Depp and Dame Judi Dench in Kenneth Branagh’s Murder On The Orient Express (2017). Her confident and graceful screen presence in both period and contemporary roles has cemented her position as a rising star in the global entertainment scene. In a serendipitous meeting of minds, Ms. Boynton is both producing and starring in the biopic Faithfull – a feature film centred around the life and times of the British musician Marianne Faithfull, a long-time Chloé friend of the Maison.
The new Chloé signature advertising campaign featuring Lucy Boynton will debut worldwide in print and digital media from September 2020.
“Lucy Boynton’s luminous spirit and natural radiance come through in her collaboration with Chloé. Her passion, joy and determination, as well as her support for the Girls Forward initiative between Chloé and Unicef, speak to lasting values that are shared by the Maison” says Riccardo Bellini, Chief Executive Officer of Chloé.
