Chloé Eau de Parfum Coffret, a new travel retail exclusive available globally from April 2026, both in-store and online.
Combining the iconic 100ml Chloé Eau de Parfum with a pre-filled, refillable 10ml travel spray, the coffret offers a seamless balance of elegance and practicality. The launch underscores Coty’s commitment to exclusivity-led innovation and its strategy of delivering differentiated, premium experiences across international travel hubs.
The Chloé Eau de Parfum Coffret elevates brand desirability while creating clear differentiation for retail partners across high-traffic global locations. A sophisticated expression of the Chloé fragrance universe, the coffret brings together gifting appeal, discovery, and long-term value in a single proposition. The refillable travel spray, designed to be carried throughout the day, extends the lifecycle of the fragrance.
Mette Engell, Senior Vice President, Global Travel Retail at Coty, said: “Travel retail continues to be a powerful platform for innovation and brand elevation. With the Chloé Eau de Parfum Coffret, we are bringing together exclusivity and a premium gifting experience tailored to today’s travellers. This launch reflects our travel retail exclusives strategy in action: creating distinctive, high-quality propositions that inspire discovery while strengthening our partnerships across the channel.”
Chloé Eau de Parfum is a modern interpretation of the rose – clean, sensual and contemporary – encapsulating the brand’s signature aesthetic. An ambery floral composition, it opens with lychee, unfolds into a Damascena rose heart, and settles into a warm amber base.
