Building upon a legacy of nearly a century of trust and innovation, Chow Tai Fook opened its pop-up Store at the cdf Sanya International Duty Free Shopping Complex in China on 11 February 2026.
This unique space draws inspiration from the oriental philosophy – harmony of essence and form where square meets circle. The design ingeniously blends circular and square elements to create an atmosphere that is both elegantly serene and distinctly modern. From the moment you step inside, the warm texture of beige intertwines with antique bronze lustre, every detail slows you down to discover the exquisite cultural refinement embedded within the modern minimalist space.
A Contemporary Collection Filled with Traditions
The Pop-up Store features a range of iconic collections, including the CTF Rouge Collection and Joie Collection.
Rouge Collection upholds Chow Tai Fook Jewellery Group’s commitment to promoting and interpreting Chinese traditions for the modern, global customers. Featuring awe-inspiring creations that bring the Chinese concept of “福” (blessings and fortune) to life, the Rogue Collection signifies the colour red in Chinese – which, apart from being the House’s iconic colour, also represents strength, confidence and fortune.
Inspired by the passionate hues of red and the auspicious symbol of good fortune, “福”, the Rouge Collection blends innovation and heritage with timeless designs that feature natural diamonds with a stylish touch of red. The motif also pays homage to the architectural beauty of Chinese windowsills, a symbol of protection and love between generations, representing the blessings passed from one generation to another. Each creation from the Rouge Collection embodies tradition, craftsmanship and serendipitous moments, fusing cultural heritage and contemporary elegance to foster shared emotional connections that transcend time and space.
The Essence of Joie
Joie, meaning ”happiness”, embodies Chow Tai Fook’s commitment to preserving Chinese traditions while transforming ancient wisdom into modern wearable art. Inspired by the symbolism of locks — representing peace and protection — this Collection continues the story telling introduced by Rouge Collection, spotlighting “喜” (happiness) through pieces that capture the joy of everyday moments, from lovers’ laughter to the warmth of family gatherings.
Deepening this narrative, the Joie Collection reimagines the concept of the lock as a symbol of the deep human connection. Each piece reflects the unlocking of happiness through meaningful relationships, whether in love, friendship, or family, where one person holds the key to another’s heart, unveiling joy in its countless forms. Rooted in Chow Tai Fook’s tradition of celebrating the relationships that illuminate our lives, the Joie Collection is the perfect gift for loved ones and a timeless keepsake of love, affection, and unity.
Meticulously crafted from pure gold, with options featuring diamonds or pure gold, the Collection showcases intricate detailing inspired by ancient goldsmithing techniques. Selected designs incorporate a unique rotating mechanism, allowing pieces to swivel and lock, echoing the motion of antique padlocks. Timeless red, a signature hue of the Brand and a cherished symbol in Chinese culture, enhances the Collection’s aesthetic, drawing connections to the architectural elements of the Rouge Collection. The Joie Collection features necklaces, rings, earrings, and standout accessories such as a crossbody mini pouch, pocket chain, and belt, offering versatile expressions of happiness.
Chow Tai Fook cdf Sanya International Duty Free Shopping Complex Pop-up Store Address
B-F221, 1F, Block B, 118 Haitang North Road, Haitang Bay, Hainan, Sanya
From 22 February 2026 until Mid-August
