CALVIN KLEIN’s latest ETERNITY campaign explores the concept of love with the return of iconic couple supermodel Christy Turlington alongside her husband, actor and producer Edward Burns, as the embodiment of ETERNITY CALVIN KLEIN.

Turlington starred in the first ETERNITY advertising campaign when it debuted in 1988 with Burns later joining her as a face of the fragrance. In 2020, we celebrate their timeless and modern love story in a new campaign that captures spontaneous moments of joy while playing blissfully together on a remote beach. Their connection comes alive through stolen moments of sensuality and intimacy.

Captured by Matt Lambert, the television campaign is a combination of traditional black and white and colour shots; the juxtaposition conveys their committed past with the strength of their present relationship. The campaign, a compilation of joyful moments by the ocean, is a homage to their love story and is set to a reimaged cover of the iconic love song ‘Unchained Melody’ by Lykke Li.

Lachlan Bailey photographed the iconic couple in a classic black and white still campaign visual. Shot on the beach, Christy’s hair is effortlessly being swept back by the ocean breeze and Burns adoringly pulls her toward him. The image is just one of many memories in time for the couple, a stolen moment in their endless and iconic love story.

ETERNITY Signature new campaign will air globally on September 1st, 2020.


ETERNITY For Women Eau de Parfum

A Spicy Floral

TOP: Bergamot, Mandarin, White Lily
MID: White Rose, Carnation, Violet
DRY: Sandalwood, Amber, Musk

Inspired by a simple and beautiful wedding ring presented by the Duke of Windsor to the Duchess, the band of diamonds was inscribed with one word: eternity. This idea was transposed to the fragrance itself in its romantic floral scent, echoing the simplicity, power and timelessness of that band. Resonant of a traditional wedding bouquet, a top note of White Lily and a heart of White Rose emphasize a feminine first flush of love, while the more masculine Sandalwood, Amber and Musk are present in the dry-down – a deeper, warmer commitment for the wearer.

ETERNITY For Men Eau de toilette

An Aromatic Fougere

TOP: Mandarin, Sage, Galbanum
MID: Basil, Geranium, Lavender
DRY: Moss, Cedarwood, Amber

In thrall to the traditional masculine codes of the Fougere, a combination of strength and sensitivity is at the heart of the fragrance; from its refreshing Galbanum and Sage top notes to its warm, Moss base, the fragrances meet and combine in a love of Mandarin and Amber. Moving from vital and exhilarating to warming and confident, the scent is an expression of both a contemporary and classic masculine sensibility.