Pineapple is the latest flavour to be added to the Ciroc vodka portfolio. Ciroc Pineapple will launch with numerous high profile airport activations rolled out in partnership with key travel retail partners across the globe including New York, Miami, Beirut and the definitive party capital of Ibiza.

Ciroc Pineapple is made from French grapes that are five times distilled, then infused with natural flavours of freshly crushed pineapple to deliver a silky smooth and tropical taste.

At the striking airport installations, travellers can engage with brand ambassadors and enjoy the distinct flavour of this new vodka – available now in travel retail.

Ciroc Pineapple will be available in selected airports at a RRP of €39.90 for 1 litre, a similar price point to Ciroc Blue Stone. The Ciroc activations will run throughout the summer.

www.ciroc.com

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