Known for it’s provocative, push-the-envelope campaigns, Calvin Klein’s latest fragrance is genderless. In a world where conversations regarding gender are gaining attention due to people like Caitlyn Jenner, the brand couldn’t have picked a more perfect timing for the launch.
Named ck2, the fragrance comes in a minimalist pill shaped bottle accompanied with a cap that holds the bottle when turned upside down. (see our previous post).
With a commercial that captures the wild and free-spirit of young males and females, the perfume embraces the idea of gender neutrality. You can take a look at the campaign here:
According to the brand, the composition of the perfume is urban woody, which sees the usage of wasabi, mandarin and violet leaf absolute in the top notes. The mid notes include wet cobblestones, orris concrete and rose absolute while the dry notes are composed of vetiver, incense and sandalwood.
Launched exclusively in a partnership with World Duty Free, the fragrance is now on sale at UK airports, Düsseldorf and in Spanish airports.