Clarins Global Travel Retail has introduced the new Double Serum Eye innovation to travel retail worldwide, building on the huge success of the brand’s ninth-generation Double Serum and Double Serum Foundation in the channel.
Powered by 30 years of longevity science and seven years of epigenetics research, Double Serum Eye is Clarins’ most advanced eye treatment yet – targeting both lifestyle/environmental and chronological aging for visibly younger-looking eyes. Double Serum Eye is now available in travel retail locations globally, supported by an activation program in 11 countries across key airports in Travel Retail Americas and Europe.
Double Serum Eye reflects Clarins’ ongoing commitment to understanding not only how skin ages, but why. By studying the biological mechanisms that influence skin longevity, Clarins scientists uncovered the powerful role of epigenetics – how lifestyle and environmental factors influence the way skin ages beyond genetics alone. This research naturally led to the eye contour, one of the first areas of the face to reveal the cumulative effects of stress, fatigue, pollution, and daily habits.
Research shows that approximately 85% of visible aging is influenced by lifestyle and environmental factors, while only 15% is driven by chronological aging. Clarins Research has translated these findings into an entirely new approach for the eye area, introducing double anti-aging action that simultaneously addresses both dimensions of aging.
Inspired by skin’s natural water and oil composition, Double Serum Eye’s biomimetic two-phase formula delivers the ideal ratio of 2/3 serum (hydric) and 1/3 emulsion (hydrolipidic) to mimic skin’s composition and optimize absorption. The Clarins patented hydrolipidic system creates a stable environment for the key active ingredients – niacinamide, horse chestnut escin and phytocaffeine – allowing the dual phases to combine into a single powerful drop just before application.
Consumer testing shows that after just one week’s use, women reported a -27% reduction in the appearance of blue, brown and purple dark circles, -25% less puffiness and a -23% reduction in the appearance of wrinkles.1 The Double Serum Eye reflects Clarins’ ongoing commitment to respecting both skin and the environment through its formula and packaging designed with sustainability in mind.2
The formula is housed in a high tech, eco-designed dual bottle featuring a unique wheel dosing system for precision application.
To support the launch of Double Serum Eye, Clarins is rolling out promotions across 11 countries in Travel Retail Americas and Europe, including airports in Argentina, New York, Uruguay, Belgium and France.
The introduction of Double Serum Eye complements Total Eye Lift which relaunched last year with huge success. A refillable format, Total Eye Lift provides an instant lifting benefit with a formula that includes organic harungana – an ingredient which delivers efficacy comparable to retinol. With a boosted portfolio comprising Double Serum Eye and Total Eye Lift, Clarins reaffirms its strong position in eye expertise.
Alexandre Callens, President, Global Travel Retail, Clarins, said: “Double Serum Eye further strengthens our skincare offer in travel retail, building on the highly successful ninth-generation Double Serum and Double Serum Foundation launches. The next generation Double Serum Eye underlines Clarins’ leadership in longevity skincare which is rooted in a heritage of pioneering science and holistic care, where wellbeing extends beyond our skin expertise. We are confident that the Double Serum Eye innovation, supported by our longevity approach, will appeal strongly to international travellers.”
1 81 women after seven days’ of use.
2 The formula is composed of 96% ingredients of natural origin, while the dual bottle is made from 94% recyclable materials with at least 40% recycled content.
