Clé de Peau Beauté unveils the latest edition of its travel-retail exclusive ‘Explore Your Extraordinary’ campaign, reimagined with a new symbolic hot air balloon motif.
Announcing the return of Clé de Peau Beauté’s travel-retail exclusive ‘Explore Your Extraordinary’ campaign with the “Around the World” edition. Celebrating the joy of discovery and travel, the campaign is brought to life through a symbolic lift-off expression, unfolding as a year-long, global series from 1 February to 31 December 2026. At the heart of this journey is La Crème, the prestige beauty brand’s hero skincare creation. The journey begins in Hainan at cdf Sanya International Duty-Free Shopping Complex, and in Osaka, at Kansai International Airport, before moving on to key global travel retail locations throughout the year.
Adele Zhang, Deputy Managing Director, Shiseido Travel Retail & General Manager, Travel Retail Asia, commented, “’Explore Your Extraordinary’ plays an important role in strengthening brand equity of Clé de Peau Beauté as one of our core brands. Through this global campaign, we are bringing together our hero prestige product, La Crème, with travel-inspired experiences and exceptional beauty services to reinforce the enduring luxury appeal of Clé de Peau Beauté. This approach truly brings to life Shiseido Travel Retail’s New ‘Culture of Beauty’, by embodying a consistently high level of craftsmanship, service excellence, and experience worldwide. Together with our global retail partners, we hope to inspire diverse travelers to explore their extraordinary, each time they step into our space, wherever they are in the world.”
The sculptural outpost, accented by floating hot air balloon motifs, is designed around a circular layout to encourage seamless discovery.
Visitors will first step into a sculptural outpost of soft gold tones, accented by floating hot air balloon motifs, that evokes a sense of ascent towards iconic destinations with Clé de Peau Beauté. Structured around a purposeful circular layout, the space guides guests seamlessly through key touchpoints – from personalized consultation and product discovery to education and service rituals – enabling deeper engagement with Clé de Peau Beauté’s skincare expertise, service, and rituals.
At the heart of the campaign is Clé de Peau Beauté’s hero product, La Crème.
Clé de Peau Beauté’s La Crème remains central throughout the experience. Powered by the brand’s Skin Intelligence1 and Triple Stem Cell Technology2, and formulated with more than 60 ingredients including the rare CeraFerment Extract, La Crème supports the skin’s natural reparative functions, improving texture, tone, and contours while delivering visible radiance and resilience.
The ‘Explore Your Extraordinary’ experience responds to evolving shopping behaviours, shaped by more considered, research-driven decision-making and a renewed interest for meaningful in-store engagement3.
Through guided discovery, expert services, and immersive design, the outpost builds confidence among prestige beauty shoppers while reinforcing personal connection and brand relevance.
The Hainan outpost unfolds as a multi-touchpoint retail journey, beginning with a digital Voyager Logbook that guides guests through discovery.
In Hainan, the outpost unfolds as a multi-touchpoint retail journey, designed to deepen engagement and encourage exploration. Upon entry, guests are invited to scan a QR code to access a digital Voyager Logbook and collect stamps at key moments along the journey, to complete the experience and unlock an exclusive reward.
Guests begin their journey in a lounge-inspired consultation space with personalized skincare services by Clé de Peau Beauté Personal Beauty Specialists.
A Lunar New Year digital wish experience brings personalized moments of celebration to the outpost.
The journey opens in a lounge-inspired consultation space, where guests receive a personalized skincare analysis and hand massage from Clé de Peau Beauté Personal Beauty Specialists. Framed as a preboarding moment, this serves as the campaign’s primary educational touchpoint, guiding guests through the brand’s skincare philosophy, proprietary science, and efficacy through elevated service.
Coinciding with Lunar New Year, the activation also introduces a festive cultural layer. Guests can create bespoke wish greetings, which are symbolically released towards their dream destinations through a hot air balloon-inspired digital moment. Upon completion, guests receive location-exclusive embroidered sticker patches, a collectible reminder that connects the experience to its destination.
At Kansai International Airport, Osaka, the global campaign comes to life through an interactive, hot air balloon-inspired retailtainment experience.
Beyond Hainan, the global campaign extends the sense of discovery through an interactive and educational retailtainment element inspired by the idea of a hot air balloon journey. Customers will participate in a tactile game that guides a golden bead representing CeraFerment – a key ingredient in La Crème – through a guided path, revealing how La Crème’s Skin Empowering Illuminator works to support the skin’s natural reparative functions at each stage. The experience concludes with participants receiving city-exclusive embroidered sticker patches, transforming each interaction into a collectible moment of their journey.
Campaign-exclusive Travel Retail sets for China Duty Free Group are unveiled in signature, bespoke packaging.
City-exclusive limited edition candle sets are offered as gifts with qualifying purchases.
In Hainan, the campaign introduces a five-piece Travel Retail Exclusive Set for China Duty Free Group, featuring brand bestsellers presented in campaign-exclusive packaging with the signature hot air balloon motif.
Across other key travel-retail locations, a Travel Retail Exclusive The Cream set is available in signature campaign pacakaging, ensuring a consistent expression of ‘Explore Your Extraordinary’ across markets, while catering to both Chinese and global travellers.
Complementing the Travel Retail Exclusive assortments, a limited-edition candle set, embellished with city-exclusive charms, is offered as a gift with qualifying purchases. Designed as a keepsake, the candle allows travelers to carry a lasting memory of their journey beyond the outpost.
1 Skin Intelligence is the fundamental ability every person’s skin has to distinguish between good and bad stimuli to maintain its optimal condition on the epidermis level for vibrant and healthy-looking skin.
2 Triple Stem Cell Technology is Clé de Peau Beauté’s proprietary skincare technology targeting epidermal, dermal, and fat stem cells. Source: Clé de Peau Beauté La Crème product materials.
3 Based on internal consumer research
