Coach has unveiled its 2025 holiday campaign, “The Gift for New Adventures,”. The campaign features a diverse cast, including brand ambassadors Elle Fanning, Charles Melton, Kōki, Soyeon, Griff and Ravyn Lenae. Representing the brand’s messaging around confidence and authenticity in self-expression, the cast uses Coach bags as companions on journeys around the world.
The campaign presents a series of vignettes, with each scenario centered on themes of renewal and possibility tied to the holiday season, according to the brand. Characters are shown making choices that lead to moments of personal growth or exploration, whether that means traveling, revisiting familiar interests, seeking inspiration alone, or celebrating with loved ones.
Photographer and director Dan Beleiu produced the visuals for the campaign. Both filmed and still images showcase seasonal releases and staple pieces from Coach. Featured leather goods include the Tabby bag — offered in classic designs and updated, softer silhouettes — the Empire, the Brooklyn, and the new Mott Messenger, which is part of Coach’s New York family.
The holiday campaign also introduces ready-to-wear essentials and footwear for winter. Key pieces include Teddy coats, shearling puffer jackets, flocked dresses, leather jackets and the brand’s Soho Sneaker. The styling blends new winter arrivals with core items, positioning Coach as a central holiday shopping destination for those seeking fresh starts or unique adventures in the coming year.
Both Fanning and Melton have appeared in various campaigns for the brand, including the fall 2024 “Unlock Your Courage” campaign, which highlighted Coach’s “The Courage to Be Real” platform.
