To commemorate the extraordinary achievement of 100 years of Disney this year, EssilorLuxottica launched a captivating collaboration between Coach eyewear and the iconic entertainment brand.
The enchanting campaign pays homage to one of the biggest names in the media industry who has delighted viewers with beloved storytelling for a century. The activation captures Disney’s essence, impressing shoppers at Haikou International Duty Free Shopping Complex with a magical array of luxury frames, whilst also marking Coach’s first-ever partnership with China Duty Free Group.
Adding a whimsical touch to the campaign was an eye-catching digital pillar, featuring a Mickey Garden theme, adorned in a distinctive pink floral design, infusing a playful burst of color. Though the pillar was present till the end of September, a dedicated Disney gondola continues to invite shoppers to explore the exclusive eyewear designs in the brand’s best-selling shapes, until the end of December.
The project holds significance on multiple levels; not only does this occasion celebrate a momentous milestone for the beloved global brand, Disney, it also showcases Coach’s commitment to sustainability by featuring eyewear crafted from bio-injected materials and utilizing 100% recycled paper in the packaging of this special collection.
The campaign further highlights EssilorLuxottica’s commitment to delivering the extraordinary, a message recently showcased by the eyewear leader at TFWA Cannes. Through an unyielding dedication to its esteemed partners and cherished consumers, EssilorLuxottica continues to be at the forefront of the industry.