Coach has brought together a starry cast to launch its ‘In My Tabby’ campaign. What we carry makes us stronger. #InMyTabby
Directed and photographed by Charlotte Wales, the campaign includes Lil Nas X, Camila Mendes, Kōki, and Wu JinYan in a series that explores identity, creativity, and personal expression. Beyond the stills, there’s videos too, in which Lil Nas X explores his future creative aspirations, Mendes shares her story of embracing her multiple selves as a Brazilian-American actress, Kōki sheds light on trying new paths in life, and Wu JinYan discusses turning career challenges into opportunities.
What we carry makes us stronger. Our Spring 2023 story begins with #CoachFamily members #LilNasX, #CamilaMendes, #Kōki, #WuJinYan,—and the #TabbyBag. https://t.co/goh8lyO6IP #InMyTabby pic.twitter.com/rKZS8NjUcj
— Coach (@Coach) March 15, 2023
Coach will additionally bring “In My Tabby” to life around the world with experiences and pop-ups, plus a metaverse experience created for Decentraland’s Metaverse Fashion Week later this month. The campaign was styled by Clare Byrne with sets designed by Lauren Nikrooz.
Tabby Shoulder Bag
A modern take on an archival 1970s Coach design, our structured Tabby shoulder bag is crafted of polished pebble leather. Finished with our Signature hardware for an iconic touch, the compact 26 features two detachable straps to carry by hand, style as a short shoulder bag or wear crossbody.