Under the visionary creative direction of Giampaolo Sgura and Anna Dello Russo, #CapturingBeauty enters its second chapter with Coccinelle’s new Spring/Summer 2025 campaign – a tribute to women in their truest and most elegant selves. Behati Prinsloo, the internationally acclaimed supermodel, returns as the face of the brand for a second season in a row, embodying the strength, spontaneity and radiant authenticity of modern femininity.
Smiling, natural and undeniably confident, Behati introduces the iconic Coccinelle C-ME Bag, the ultimate must-have of the season. Combining style and practicality, the C-ME Bag is a celebration of modern woman’s individuality and innate desire to express her femininity. Its versatile shape and contemporary appeal make it the perfect accessory for any occasion – a reliable daily companion that reflects the many facets of each woman’s unique personality.
Set against a delicate pastel pink backdrop, the campaign’s visuals and videos featuring Behati Prinsloo beautifully showcase the vibrant new colour palette of the iconic it bag, inspired by the Spring/Summer 2025 “Rua Da Alegria” collection. The palette captures the spirit of the season with hues such as the fiery red “Sangria”, that evokes the warmth of summer evenings, and the bright yellow “Soleado”, a symbol of optimism and joy. The pure white “Blanco” brings an airy lightness, and the timeless black “Noir” exudes classic sophistication. The natural “Cuir” adds warmth and versatility, while the two-tone “Natural Cuir” adds a dynamic and contemporary edge to the collection.
Each shade tells a unique story, weaving emotions that take the Coccinelle woman on an enchanting journey through the bright, poetic streets of Portugal, where the ocean meets the sky in a seamless, infinite embrace.
With its fresh, modern energy, the collection captures the essence of the modern woman – dynamic and constantly evolving. The timeless, elegant shape of the new Coccinelle C-ME bag blends with unexpected colours and details, in a perfect balance between tradition and innovation. This bag tells the story of a changing elegance that reflects the woman herself. A true expression of her soul, it embodies her journey and individuality, a statement piece that grows with her over time.
Completing the Coccinelle look, the ballet flats effortlessly combine elegance and comfort, offering a perfect fusion of minimalist lines and distinctive details. The interwoven “C” element, inspired by the brand’s iconic plectrum and the “C” of Coccinelle, symbolises the deep connection between the brand and the unique essence of every woman. More than just a visual expression, these ballet flats are a timeless declaration of style.
#CapturingBeauty for the new Spring/Summer 2025 season continues to celebrate the sophisticated, authentic and ever-evolving woman.
