Cognac Delamain is proud to unveil a Travel Retail exclusive at Paris Charles de Gaulle Airport – Terminal E: a newly designed format, giftbox and label for its iconic Pale & Dry XO, revealed to travellers for the very first time through a bespoke animation at Roissy airport in Extime boutique.
Created in 1920, Pale & Dry XO is a cornerstone of Delamain’s legacy. The Travel Exclusive edition is presented with a refreshed label and housed in an elegant, eco-designed giftbox. Reflecting the Maison’s curiosity for Nature, the new packaging is crafted in France from lightweight cardboard, free from magnets, and entirely recyclable. This new look – minimal, modern and naturally inspired – echoes the pure expression of the Grande Champagne Cognac within, and resonates with the House’s long-standing respect for nature, time, and terroir.
The animation highlights this renewed vision of Pale & Dry XO, inviting travellers into a world where heritage meets a contemporary aesthetic. Celebrating the Grande Champagne terroir, the fresh, nature-inspired visual identity of the new giftbox immerses visitors in an atmosphere of refined simplicity and modern elegance, while offering guidance through the unique characteristics of this century-old Cognac.
Alongside Pale & Dry XO, the full spectrum of Delamain’s savoir-faire is on display, including the distinguished XO and XXO decanters, and the prestigious L’Oiseau Rare – a Cognac of remarkable depth and rarity. Each expression tells a story of time, terroir and meticulous craftsmanship passed down through nine generations.
This exclusive launch is a celebration of Delamain’s evolving identity – modern yet timeless, refined yet rooted in tradition. It is an invitation to rediscover Cognac through a new lens, where purity, provenance, and elegance reign.
