Rémy Cointreau has teamed up with Parks and Recreation actress Aubrey Plaza to showcase its orange liqueur brand Cointreau in a Margarita cocktail.
The new campaign plays on the idea of enjoying a Margarita the ‘MargaRight way’, as opposed to the ‘MargaWrong’ way.
White Lotus star Plaza said: “I love Margaritas – and the only way to make them MargaRight starts with three ingredients: Cointreau, Tequila and fresh lime juice, otherwise, it’s just MargaWrong.”
She continued: “This summer, you’ll only catch me ordering Margaritas MargaRight, and Cointreau will always be at any party of mine.”
The campaign has produced one 30-second spot, featuring Plaza scolding a guest for bring a giant pre-mixed Margarita cocktail, and another which see’s Plaza rejecting a Margarita made in a bar without Cointreau.
“Cointreau has a history of cinematic storytelling, with continued investment in marketing and partnerships with top-tier celebrity talent, now including Aubrey Plaza,” said Nicolas Beckers, president and CEO at Rémy Cointreau America.
“We want to continue to invite consumers to enjoy our brand wherever they are, and Aubrey is the perfect partner to showcase how three simple ingredients – Cointreau, Tequila and fresh lime juice – are all you need to make your summer, and Margarita, MargaRight.”
Watch the campaign video below.
