La Maison Cointreau has unveiled a new expression, Cointreau Blood Orange, which is to premier as a travel retail exclusive. The new liqueur joins Cointreau and Cointreau Noir, which already have leading positions in global travel retail.
Cointreau Blood Orange is an interpretation of the brand’s style that has its roots in the century-old mastery of orange selection and distillation. Cointreau is known the world over and Blood Orange brings a new twist to this popular liqueur.
To create Blood Orange, Bernadette Langlais, master distiller at la Maison Cointreau, selects intensely aromatic blood oranges found on the Mediterranean island of Corsica. She then distills their peel along with those of the signature sweet and bitter oranges.
At her request, blood oranges are harvested just at the right moment, when their peel contains high concentrations of the essential oils that are then captured by distillation. They bestow upon Blood Orange its distinctive, vibrant notes.
Cointreau Blood Orange is all-natural and crystal clear. It is a new expression, not a flavour-extension of the original product.
Langlais explains, “I have put all my passion and dedication into creating the Blood Orange expression. On the nose, Blood Orange offers a voluptuous bouquet that opens to reveal a cascade of zesty citrus notes. The interplay of three orange varieties creates a profoundly rewarding complexity of taste. This is a spirit of exquisite fullness. Its natural brio offers a vibrant new twist on the classic, inimitable Cointreau signature.”
Cointreau Blood Orange is presented in the iconic square bottle which bears the seal ‘1849’, the year the House was established. The orange-red colour of the bottle is testament to the bold and assertive personality of this new expression. The rose gold finish is an elegant, feminine nod to the copper stills at the distillery in Angers.
Cointreau Blood Orange (70cl 40% ABV) premieres exclusively in travel retail and will appear on shelves at selected travel retail outlets from May 2015.
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