The successful cooperation between Gebr. Heinemann and Copenhagen Airport is once again set to continue: the two companies have already extended their joint contract for a further two years beyond February 2023, when it was originally due to end.
This means that Gebr. Heinemann Retail Aps – a wholly owned subsidiary of Gebr. Heinemann – will operate six Tax Free Shops, covering a total area of 3,600 square metres at the Copenhagen location, until at least February 2025. The new contract also includes an option for a further five years from 2025. The planned expansion of Terminal 3 would mean an increase in sales area for Gebr. Heinemann of around 2,000 square metres to a total of 5,500 square metres.
Reliable partnership: Contract already extended again
“We’re extremely happy with this early contract extension. It underscores the trust our partner has placed in us and reflects the success our company has enjoyed at the Copenhagen site over the past 14 years. In addition, after two crisis years, the extension allows us to plan the recovery of our joint business at CPH over the longer term and with a little more certainty. We firmly believe in Copenhagen as a Tax-Free location and are convinced that the further development of the terminal area will make it even more important in the future,” says Florian Seidel, Vice President Sales EMEA at Gebr. Heinemann.
“We are delighted with the extension of the contract with Gebr. Heinemann. Our partnership started back in 2007, showing the high confidence we have in each other. Furthermore, we’ve seen that even through a crisis both CPH and Gebr. Heinemann have been able to keep an optimistic and strong focus on new commercial opportunities. During this period, we have started to enhance and develop the shopping experience by introducing new categories, brands and service in order to continue to grow overall spend per passenger; therefore, we are excited to continue our work together”, says Peter Krogsgaard, CCO Copenhagen Airport.
Higher average transaction value and spend per pax
After the Tax-Free Shops were required to close for almost six months at the beginning of this year, there is now cautious optimism again for business at CPH. Sales figures in the Tax-Free Shops are rising again compared to the previous year – an outpacing passenger volume with a higher average transaction value and spend per pax.
“Travellers’ willingness to shop is very high. After going without for so long, they want to treat themselves and their loved ones. It is also clear that they very much appreciate the shopping experience in a physical store and getting personal advice there,” says Katrin Bamler, Managing Director of Gebr. Heinemann Retail Aps.