The Swedish designer Panos Emporio are set to reveal ‘Meander’ – claiming to be a brand new concept in men’s swimwear inspired by the way star footballers wear their shorts on the beach…
Panos Papadopoulos the founder of Panos Emporio created the concept out of the problem with traditional swim shorts which create tan lines and don’t offer flexibility for water sports and at the beach.
Following field studies at beaches and market research Panos concluded that there was worldwide demand for a product like ‘Meander’ offering a comfortable fit, full mobility and the ability to produce an even tan. Presently there’s no product like ‘Meander’ on the market which the brand claims makes it a perfect match for international travelling shoppers looking for a unique product.
‘Meander’ comes in a luxury packaging customised for airports and includes a bag for either keeping valuables or wet swimwear.
‘Meander’ is being tested in select luxury stores during 2016 to ensure that the product is ready to meet the worldwide Travel Retail market in 2017.
The Panos Emporio brand has over 30 years of experience in swimwear and Travel Retail and are today considered as the No.1 brand in the swimwear segment in Scandinavia the brand has many years of experience of working with airlines, cruise ships, The Nuance Group and many more.
Meander has been featured in newspapers,magazines and TV stations such as Deutsche Welle, Globo, The Telegraph, El Pais, Expansión and L’Express.
See more at http://www.panos.com/
