Crown Royal and Juicy Couture have come together for a limited-edition collaboration that merges Crown Royal’s award-winning flavored whiskies with Juicy Couture’s Y2K style.

Two Icons. One Juicy Collection.

Each limited-edition collectible bag brings Crown Royal Apple, Peach, and Blackberry to life through Juicy Couture’s velour, unmistakable bedazzling, and three custom colorways inspired by the flavors.

A matching limited-edition velour tracksuit for each flavor completes the collection, blending Juicy Couture’s iconic silhouette with Crown Royal’s signature crown and pillow details to bring the best of both brands together in every stitch.

Meet The Crown Jewels

Regal Apple, Peach and Blackberry: three larger-than-life personalities inspired by Crown Royal’s Award-Winning Flavors, each bringing their own style, attitude and undeniable main-character energy.

You’ve met these girls before. Maybe in your group chat. Maybe in the mirror. But consider this just the introduction. Things are about to get even juicier. Stay tuned to meet the personalities behind the flavors and find out: which Crown Royal flavor are you?