Coty Travel Retail has unveiled the avant-premiere launch of Marc Jacobs Daisy Wild Eau De Parfum at major international airports, making Travel Retail the exclusive channel to offer this exceptional fragrance at the beginning 1 March 2024.

Between March and April 2024, travellers will have an exclusive opportunity to discover the new, captivating scent of the Daisy Wild Marc Jacobs Eau De Parfum at major travel locations across Europe and Asia-Pacific. Visitors will be able to interact with the fragrance through a variety of different activations and retailtainment activities, inspiring them to reconnect with nature and embody their young, free-spirited selves.

Daisy Wild Marc Jacobs is the latest addition to the iconic Daisy Marc Jacobs collection, blending notes of banana blossom, never seen before in prestige perfumery, with exquisite jasmine and nutty vetiver. The new Daisy product features a unique design, showcasing a lavish flower bouquet bottle adorned with intricate stems elegantly peeking through. In a first for the collection, this Daisy fragrance is also fully refillable, exuding a freshness reminiscent of a wildflower bouquet.

Beginning March 1, the avant-premiere launch of Daisy Wild Marc Jacobs will begin to unfold across Europe, with exclusive travel retail launches planned in the UK, Spain, and the Nordics. In addition to strong in-store visibility from all retail partners, Coty Travel Retail has launched a special premium takeover at London Stansted Airport, where visitors and travelers will be able to immerse in the Daisy Wild fragrance across every major step in their airport journey ensuring exceptional brand visibility and customer immersion.

Coty Travel Retail is also launching, for the first time, global live streaming with our key partner Avolta in Q4.

Coty Travel Retail Asia Pacific has also forged a strategic partnership with Shilla Duty Free Singapore and Changi Airport Group to debut Daisy Wild Marc Jacobs at key APAC Duty Free counters, accompanied by online and in-store retailtainment activities. Key activations include a digital memory game that gives visitors the opportunity to win free samples of Daisy Wild Marc Jacobs Eau De Parfum, as well as a special Snapchat filter.

Travelers will also have access to special gifts with purchases, including accessories like eye masks and tote bags.

“We are thrilled to showcase the new Daisy Wild Marc Jacobs Eau De Parfum in Europe and Asia Pacific” said Coty’s [Guilhem Souche]. “This launch will bring an engaging, interactive omnichannel experience to travelers, focusing on exciting retailtainment and exclusive activations, and enabling customers to interact with this dynamic fragrance across multiple touchpoints.”


The Daisy Wild Marc Jacobs Eau De Parfum is available in three bottle sizes: [30ml, 50ml, and 100ml and 150ml refill]. This product is exclusively available in travel retail store locations.