Danish confectionery brand LAKRIDS BY BÜLOW has entered UK travel retail for the first time, securing a nationwide listing with Avolta in its World Duty Free stores across five UK airport locations, making its chocolate-coated liquorice range available to travellers across some of the UK’s busiest international gateways.
Available now, travellers will be able to purchase LAKRIDS BY BULOW’s products at:
1. Heathrow Terminals 2, 3, 4 and 5
2. London Gatwick North and South Terminals
3. London Stansted
4. Manchester Terminal 2
5. Edinburgh Airport
The launch marks an important step in LAKRIDS BY BÜLOW’s UK expansion, adding travel retail to its growing network of own-brand stores, premium retail partners, wholesale customers and direct-to-consumer channels. Travellers will be able to choose from four of LAKRIDS BY BÜLOW’s bestselling flavours: A – The Original, B – Passion Fruit, C – Sour Strawberry and D – Salt & Caramel.
Known for combining Danish liquorice with premium chocolate and carefully curated flavour combinations, LAKRIDS BY BÜLOW has become one of Europe’s leading premium confectionery brands. Globally, the company reported 19% revenue growth in 2025, with international markets accounting for 76% of total sales.
Since entering the UK market in 2021, the brand has established a strong UK footprint, with dedicated stores in Monmouth Street, Canary Wharf and Westfield London, alongside partnerships with Selfridges, Liberty London and John Lewis. With a further UK store set to open later this year, LAKRIDS BY BÜLOW continues to expand its UK reach, while its wholesale and direct-to-consumer channels grow steadily.
To celebrate the launch, LAKRIDS BY BÜLOW will host in-store sampling across the World Duty Free estate throughout August, giving travellers the opportunity to discover the brand’s distinctive chocolate-coated liquorice before they fly.
Fredrik Nilsson, CEO of LAKRIDS BY BÜLOW says “Launching with Avolta in their UK World Duty Free stores marks an important milestone for LAKRIDS BY BÜLOW. We have built strong momentum in the UK across our own stores, retail partners, e-commerce and wholesale, and travel retail allows us to connect with consumers in a new and highly relevant environment. Airports provide an exciting opportunity to showcase the brand to shoppers seeking premium gifting and indulgent confectionery. Many British consumers are already familiar with LAKRIDS BY BÜLOW from their journeys through Copenhagen and other European airports, and this launch enables us to build on that momentum while supporting our mission to make the world love liquorice.”
The Avolta partnership gives LAKRIDS BY BÜLOW visibility across some of the UK’s busiest travel hubs, creating new opportunities to engage existing customers and introduce the brand to new international audiences as it continues its ambition to become the world’s leading premium liquorice confectionery brand.
