Osborne is kicking off its Lunar New Year celebrations in Asia with a striking Gold Gin activation at Kuala Lumpur International Airport (KLIA) Arrivals, marking the brand’s first celebration of the 2026 Year of the Horse in travel retail.
Daring to shine in KLIA Arrivals, the Gold Gin experience showcases the brand’s distinctive golden character, bringing a festive touch to the arrivals hall as travellers prepare to celebrate Lunar New Year. The activation is designed to appeal to both gifting and self-treating shoppers during one of the most important trading periods of the year.
Developed in collaboration with PBH Duty Free, the promotion includes sampling and highlights one of Gold Gin’s signature ingredients – the finest Spanish tangerines – which give the liquid its intense fresh citrus profile.
Crafted using traditional methods of distillation and maceration, Gold Gin is a super-premium gin of exceptional purity. The liquid is produced using five distillations of French-origin grain alcohol, resulting in a refined spirit balanced by vibrant citrus notes.
Osborne Global Travel Retail Manager Cathy Rolland said: “Lunar New Year is an extremely important and dynamic period for travel retail, and Gold Gin is perfectly positioned to resonate with travellers seeking something special, whether for gifting or self-indulgence.
“This activation at KLIA reflects Gold Gin’s super-premium credentials, from the French origin of the liquid to its unique marriage with Spanish tangerines. It offers a golden way for Osborne, our partners and our customers to celebrate the Year of the Horse.”
An icon of Spanish gastronomy
Osborne’s 100% Iberian acorn-fed Cinco Jotas ham is widely regarded as a benchmark of excellence in its category. To mark the Year of the Horse, the brand is featuring a bespoke festive sleeve which is exclusive to travel retail and available in key Spanish and European airport stores.
Commenting on the broader Lunar New Year activity, Rolland added: “With Gold Gin and Cinco Jotas, we are showcasing two very different but equally iconic expressions of the Osborne portfolio. Both speak to authenticity, craftsmanship and premium gifting – values that resonate strongly with travellers during Lunar New Year. Together, they underline our commitment to creating distinctive and meaningful experiences in travel retail.”
