Halewood Artisanal Spirits has expanded its highly popular Dead Man’s Finger offer in duty-free with new Blue Raspberry Tequila Cream Liqueur.

Launching in May through UK airports with World Duty Free, Blue Raspberry Tequila Cream Liqueur, this smooth, luxurious new addition to the Dead Man’s Fingers Range is a smooth velvety cream liqueur that has aromas of fresh Raspberrries and is bold in flavour as it is in colour.

Comments Halewood Global Travel Retail Director Eamon Prunty. “The Dead Man’s Fingers brand was conceived to throw everything we associated with rum out of the window, rejecting tradition in favour of flavour. The incredibly rapid success of the brand has seen the portfolio expand, not just with an exceptional range of flavours, but also into another on-trend category: Tequila Creams.”

Like rum, tequila is not generally associated with exotic flavours, but Dead Man’s Fingers has shown that its award-winning Tequila Reposado provides a superb base for cream liqueurs including Black Cherry, Mango, Strawberry and new Raspberry.

“With Dead Man’s Fingers we created a new flavoured rum sector that is proving to be a winner with travellers everywhere,” continues Prunty. “Now we’re proving that flavoured Tequila Creams have the same appeal. Blue Raspberry Tequila Cream liqueur is selling well beyond our expectations on the domestic market, and we expect the new flavour to be equally popular with travelling consumers.”

The launch will be supported by activations throughout Avolta’s UK airports during 2024.