This August, travellers can shop First Class Beauty in 24 DFS stores around the world. Access the latest trends and upgrade your day-to-night beauty routine with the latest picks and pro tips from DFS’ team of experts.
DFS’ annual First Class Beauty promotion season is back this August in airports and downtown stores.
The latest edition of First Class Beauty, themed ‘Your Day-to-Night Beauty Experts’, offers a curated selection of products that work every hour of the day, guided by trained DFS beauty associates. Highlighted throughout the event is a special collection of premium make-up and skincare products, most of which is exclusive to DFS.
To help bring the event to life participating stores will host a series of activations. Global world firsts include a utility-meets-fantasy Mac Workshop Café, and DFS x Meitu’s lipstick bar boasting the latest artificial intelligence and augmented reality make-up applications.
Christophe Marque, DFS Group Senior Vice President Beauty said: “’Your Day-to-Night Beauty Experts’ is our biggest edition yet of First Class Beauty, with the largest number of participating brands and the most exciting activations.
“We are thrilled to leverage our deep expertise in beauty and our understanding of what makes our customers happy, to bring the ultimate First Class Beauty experience to discerning global travellers.”
To help you maximise the event DFS have produced a First Class Beauty Guide Book – packed with tips and treats, plus news and information on the latest products from fragrance to makeup, skincare and more. Click on the cover below to open the book:
Participating DFS stores include airport duty-free and downtown T Galleria stores in Abu Dhabi, Auckland, Bali, Cambodia, Guam, Hawaii, Hong Kong, Los Angeles, Macau, New York, Okinawa, Saipan, San Francisco, Singapore, Sydney and Venice.
