DFS Group marked the opening of its latest T Galleria by DFS store in Macau at The Londoner Macao in true British style on November 25, with a ribbon-cutting ceremony and celebration event.
Brand and media partners, social media influencers and VIP guests joined DFS and Shoppes at Londoner for a festive afternoon which included a special opening performance and store tours to showcase all that the premier shopping destination for families has to offer.
Featuring more than 120 of the world’s leading and emerging brands – including 50+ beauty brands, 36 watches and sunglasses brands, and 40+ kids’ fashion and toys brands across more than 22,000 square feet – T Galleria by DFS at The Londoner Macao is located within the rebranded and expanded Shoppes at Londoner, which was recently honored as the ‘Most Innovative Retail & Tourism Destination 2022’ at the prestigious Global RLI Awards 2022. The new store gives consumers yet another reason to visit The Londoner Macao, a must-see British-inspired integrated resort in the heart of the Cotai Strip.
During the event, guests took a whirlwind virtual trip to London, enjoying the many British-themed elements of the store alongside an outstanding line-up of highly desirable beauty products. British military-inspired drum and flag performers animated the store, giving lucky customers the impression that they were watching a live Changing of the Guard ceremony at Buckingham Palace.
The new DFS store in The Londoner Macao will leave beauty lovers spoiled for choice, thanks to a new concept called The Beauty Collective, showcasing today’s trendy and emerging brands such as Malin+Goetz, Dr. Barbara Sturm and Tata Harper – all of which are exclusively available at DFS within the entire Macau travel retail network. These can be found alongside British beauty favorites including Burberry, Creed, Jo Malone London and Miller Harris, as well as DFS’ first-ever Penhaligon’s counter.
An exclusive Burberry Odyssey pop-up is also available for customers to try on the latest Burberry beauty products using augmented reality (AR) at the virtual beauty studio as well as through live makeup demonstrations. Upon designated spending, guests can receive an exclusive DFS holiday set or personalized Burberry charm and try their luck at the interactive games for a chance to win additional gifts.*
Continuing into fashion watches and sunglasses, guests can have their pick among 36 brands available across the two categories. And finally, as visitors make their way to DFS’ first-ever cross-category kids’ area with its playful interior reflective of the famous London “tube” transport system, an exciting array of British brands including Alexander McQueen, Jellycat, and Papinee are ready to entice both children and adults alike.
From now through the end of the year, guests who visit and shop at T Galleria by DFS, Macau, The Londoner can participate in the exclusive digital lucky draw for a chance to win exciting prizes.* A fun-filled calendar of kids workshops and activations taking place throughout the store will also be available all through November and December.*
*Terms and conditions apply. Please visit the store for more details.