DFS Group has unveiled the first phase of its newest airport store in domestic Terminal 3A at Chongqing Jiangbei International Airport after successfully winning a tightly-contested bid to operate the Fashion, Watches and Jewellery concession in July 2022.

Phase one sees the opening of DFS’ multi-brand Sunglasses store which offers an exciting lineup of 21 luxury brands for customers to shop including LVMH-owned Thelios, Luxottica, Safilo, Marchon and Kering Eyewear, who has partnered with DFS to enter the airport channel for the first time. In celebration of the festive season, the assortment features a selection of Lunar New Year exclusives from Gucci, Burberry and Prada, with many more exclusives planned for 2023.

Following this opening, phase two will showcase a stellar array of an additional 15 branded boutiques spanning 1,500 square meters in the fashion, watches, jewellery and accessories categories, including first-time duty paid airport debuts from Valentino and Moncler. These are in addition to brands already secured by the Airport including Louis Vuitton, Cartier, Gucci and Burberry, promising a truly luxurious retail experience at Terminal 3A.

Once fully open, DFS will operate a total of 1,800 square meters of Terminal 3A having also secured the bid to operate Zone D in October 2022.

“We are pleased to unveil our newest airport store at Chongqing Jiangbei International Airport and partner with the Airport to transform this aviation hub into a luxury travel retail mecca following the recent announcement of the border reopening and further relaxation of travel restrictions,” said Benjamin Vuchot, DFS Group Chairman and CEO.

“We look forward to welcoming our Chinese customers and offering them everything they know and love about DFS in their home location – from the expertly curated assortment to the heartwarming service and wide range of service offerings,” said Nancy Liu, DFS Group President China.

Chongqing is Mainland China’s largest city, with a population of more than 30 million. In 2021, Chongqing Jiangbei International Airport was ranked fourth in China by domestic passenger volume, with over 35.8 million people passing through Terminal 3A.