Dior Travel Retail Americas team is pleased to announce the opening of the first Dior Beauty boutique in Central America, bringing the brand enchanting universe to the travellers who will fly or transit from Panama, Tocumen Airport Terminal 2.

This boutique was brought to life in partnership with Dior’s historical partner, the Motta family and team, and is hosted in Attenza Duty Free new store where since November 18th, travelers have been able to discover in this ultra-luxurious boutique, the full offer of Dior Beauty iconic and exclusive products, as well as a fantastic customer journey and multiple services such as a virtual try-on tool and the latest generation of engraving machine to turn each purchase into a unique gift.

Catherine SAUVAGE, LVMH Beauty Vice President for Travel Retail Americas, declared during the Grand Opening Ceremony that this boutique showcases the best offers and services that the House of Dior Beauty can propose and that Tocumen Terminal 2 was a perfect location in the Americas to welcome such a luxurious store, being a key airport with millions of passengers coming from all over the world to enter the region and offering a wonderful travelers’ experience in their brand new terminal.

For the first time in a North or Central American airport but also in the country of Panama, the Dior Beauty boutique will carry La Collection Privee, a very exclusive universe with an exceptional fragrance line, soaps, delicate body creams and luxurious candles, an exclusive selection of the Mitzahs Scarves from the Dior Couture collection alongside the emblematic fragrances of the House of Dior such as Miss Dior, J’Adore and Sauvage. Travelers will also be offered a dedicated make up consultation and will discover the most expert and premium skincare products, such as Capture Totale and Prestige.