Dior has announced the release of a new edition of its best-selling J’adore fragrance – find out more about J’adore Injoy…
SURPRISE THE SENSES
To produce this perfume, François Demachy redefined the contours of the mythic floral bouquet of J’adore. “With J’adore Injoy, I created a fresh fruity-salty accord in order for the white flowers to shine. A fleur de sel for today, which literally “smells” like joy, ” explains the House’s Perfumer-Creator.
Alongside this refreshing top note sits a flower with unique qualities: a ylang-ylang customized between the island of Nosy Be and the city of Grasse, the cradle of the perfume and the terroir of choice for Dior fragrances from the very start. Lastly is a juicy peach, the final essential element of this surprising composition.
The presentation
Illuminated by the sun and immersed in water, the iconic J’adore Injoy bottle reflects all the sensuality of this sparkling gold fragrance.
Its glass amphora radiates, its beauty enhanced by the sun and translucent water as, one with nature, it gives the impression that the liquid it holds comes to life before our eyes.
Instantly seizing the senses, the J’adore Injoy packaging is a reflection of the fragrance itself. Precious and unique, through a play of transparencies its iconic glass amphora reveals a juice with shimmering reflections. Its form has been refined, even further evoking those feminine curves that Christian Dior magnified on February 12, 1947, the date he showed his first collection, with its line En huit.
The campaign
In the new J’adore Injoy campaign, Charlize Theron glows in a light-bathed sea.
With the sky diffusing a light boasting almost sacred overtones, Charlize Theron moves determinedly towards the sun. Instinctively springing forward, she lets herself be carried away by her senses. Entering into communion with nature, the J’adore muse succumbs to the instant pleasure offered by the sensation of water on the skin. Sensual, radiant and real, here she embodies all the facets of the fragrance J’adore Injoy.
J’adore Injoy, the fresh and bold olfactory offshoot developed by François Demachy, the House’s Perfumer-Creator, Charlize Theron expresses the magic of the here and now.
With eyes closed and her face turned to the sun, Charlize Theron, the J’adore muse for more than twelve years, glows. In this new visual from the J’adore Injoy campaign, shot by Jean-Baptiste Mondino, she glows on a beach bathed in light, celebrating the present moment. the image refers to the immediate pleasure the fragrance offers. Composed by François Demachy, J’adore Injoy encapsulates the declaration of a spontaneous love of living, from its name, evoking an exclamation of joy, to its fruity-salty accord that seizes the senses unexpectedly.
