Bella Hadid and her glamour squad of girls are on duty to front the launch of the House’s latest lip colour products…

2 new finishes, Holographic and Matte, and 5 new fresh and delicious shades have been added to the Dior Lip Glow range.

Pink, Raspberry, Coral, Lilac, Ultrapink, Berry — Dior Lip Glow is reinvented in a multitude of colours for an equally wide range of personalities. In the campaign, accompanied by her group of friends, her “glow squad”, Bella Hadid plunges us into the heady fashion show scene. Together, they explore the Dior Lip Glow lip balm’s new finishes and shades.

Captured in the bustling backstage world, Bella Hadid, the model and Dior make-up ambassador, is surprised by photographer Cass Bird as she’s being made up. On her lips is one of the new shades of the Dior Lip Glow balm which works perfectly with the rest of her makeup look as conceived by Peter Philips, Creative and Image Director of Dior Makeup.

Born in the high-energy atmosphere backstage at the House’s fashion shows, the Dior Lip Glow balm has won over make-up artists not only thanks to its unique colours but also how it’s used. It offers “intuitive simplicity of application without the need for a mirror,” says Peter Philips, Creative and Image Director of Dior makeup. This fashion show essential, which has become an emblematic product in the Backstage Pros line, lends itself to all occasions with its new finishes and shades.

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