A hymn to happiness, Dior’s new fragrance, named Joy de Dior, was conceived as a reflection of pure joy.

The new JOY by Dior fragrance is immediate, clear and generous. Joy is finally captured in a scent, marked by both enveloping softness and energy. An ode to pleasure and life.

“I dreamed of making them not only more beautiful, but happier, too,” Christian Dior wrote of women in his memoirs. It is a desire that has continued to guide the House and which today gives rise to an entirely new scent: Joy of Dior. A tribute to the couturier’s wish, this opus also celebrates the passion for fragrances he expressed from the inception of his couture house. For it was in 1947 that, along with his first collection, he unveiled Miss Dior, a true olfactory manifesto of the New Look.

More than seventy years later, Joy de Dior emphasizes the initial role of perfume: to offer an immediate and infinite sense of pleasure, as much for the body as for the spirit. Thus, this fragrance composed by François Demachy, the House’s exclusive Perfumer-Creator, can claim to be the most spontaneous expression of the feeling of joy. An ode to life, an olfactory sensation where nothing is harsh, where everything unfolds and expresses happiness, softness, light, a smile, a sensual look, serene fulfillment, the strength and quintessence of glamour which reconnects with the elements of dreams and luxury inscribed in the original history of the House. As if Christian Dior had stood before us and, with as much consideration as conviction, had once again requested: “Make me a fragrance that smells like joy!”

Only one muse could embody this powerful a universal emotion: Jennifer Lawrence. Spontaneous, radiant, happy, emotional and moving, this extraordinary and extraordinarily beautiful actress lends this unique scent the contours of her sensual and natural femininity. Her piercing blue gaze, which merges with the azure water of a swimming pool bathed in light, is addressed directly to the camera lens of Francis Lawrence who directed the Joy de Dior campaign video. Time seems suspended here. Sensual and captivating, the Dior muse invites us to share in a moment of intense serenity. For this, after all, is also a facet of the feeling of happiness explored and expressed by Joy de Dior, one bridging exaltation and fulfillment.

The fragrance

Zested Bergamot and Mandarin explode in unison with flowers. Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits in a vibrant smile.
Warm and creamy sandalwood embraces us in softness.
An intimate signature, the clear and powdery whisper of musks creates a tender and sensual skin-on-skin effect.

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