Dior launches the new it bag – 30 Montaigne

Dior launches the new it bag – 30 Montaigne

Dior’s latest bag is tipped to be an all time classic – is a 30 Montaigne worth adding to your duty-free shopping list?


Recognizable for its rare and precious box calf leather, its delicate signature, an echo of Dior’s emblematic address, and its gold-finish clasp emblazoned with the initials “CD”, the 30 Montaigne bag contains all the House’s exceptional savoir-faire.

Baptized 30 Montaigne, the new bag designed by Maria Grazia Chiuri symbolically carries the same name as her timeless new collection, which the Artistic Director created to celebrate the Dior universe and its icons. Already a must-have, the bag is distinctive for its natural elegance imbued with the stylistic essence of the 1960s.

To witness firsthand the exacting production standards that go into this black leather model requires traveling to Florence, Italy, and gaining access to the heart of the Dior leather goods workshops there. Chosen for its noble properties, box calf leather radiates its unique natural qualities. Its architectural aspect contrasts with the softness of the lambskin used for its lining. These exceptional skins, cut with the aid of patterns, are assembled piece by piece. The craftspeople meticulously execute each step, from the stitching of the structure down to details like the hot-stamped Christian Dior label.

A manifesto for its time, this entirely handmade accessory is fitted with an inside pocket for smartphones and an oversize clasp, marked with the initials “CD”, which opens with a simple gesture. Its shoulder strap, meanwhile, expertly fitted through gold-finish loops, offers a sophisticated look when hand-carried, naturally borrowing the curves of a wave, or completes the silhouette when worn cross-body.

This unique creative ritual, combining beauty and technical virtuosity, continues with the embossed inscription of the words 30 Montaigne on the back of the bag. With their rounded forms, each letter is etched in leather, sculpted one by one courtesy thanks to the artisan’s agile hand. Like an homage, this signature, subtly highlighted in tone-on-tone relief, features the House’s iconic address, the cradle of Christian Dior’s success since 1947. An eternal seal to hold close, a symbol of the Dior dream.


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Click here to enlarge the product picture 30 Montaigne calfskin bag
Click here to enlarge the product picture 30 Montaigne calfskin bag
Click here to enlarge the product picture 30 Montaigne calfskin bag
Click here to enlarge the product picture 30 Montaigne calfskin bag

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