Lagardère Travel Retail Italia has announced the opening of an exclusive Dior pop-up store in the non-Schengen area of Rome Fiumicino Airport — a retail experience designed to align brand expression, passenger expectations, and operational excellence.
Developed in close collaboration with Parfums Christian Dior and Aeroporti di Roma, this tailored activation demonstrates our ability to design and deploy agile luxury concepts, carefully adapted to both brand requirements and the operational dynamics of high-traffic international hubs.
The pop-up is anchored by a fragrance discovery experience inspired by the couturier-perfumer’s atelier and designed by Perfume Creation Director Francis Kurkdjian. Beyond La Collection Privée, clients can explore an exclusive edit of Dior’s most celebrated beauty icons across fragrances, makeup, and skincare in a meticulously curated environment that highlights the brand’s timeless elegance and attention to detail. It illustrates how flexible retail formats can maintain a consistently high standard of brand expression in complex airport settings, while enhancing the product offer for travellers.
“𝘛𝘩𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘙𝘰𝘮𝘦 𝘍𝘪𝘶𝘮𝘪𝘤𝘪𝘯𝘰 𝘈𝘪𝘳𝘱𝘰𝘳𝘵, 𝘓𝘢𝘨𝘢𝘳𝘥𝘦̀𝘳𝘦 𝘛𝘳𝘢𝘷𝘦𝘭 𝘙𝘦𝘵𝘢𝘪𝘭, 𝘢𝘯𝘥 𝘊𝘩𝘳𝘪𝘴𝘵𝘪𝘢𝘯 𝘋𝘪𝘰𝘳 𝘗𝘢𝘳𝘧𝘶𝘮𝘴 𝘦𝘹𝘦𝘮𝘱𝘭𝘪𝘧𝘪𝘦𝘴 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘴𝘺𝘯𝘦𝘳𝘨𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘳𝘢𝘷𝘦𝘭 𝘳𝘦𝘵𝘢𝘪𝘭 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦. 𝘙𝘰𝘮𝘦 𝘍𝘪𝘶𝘮𝘪𝘤𝘪𝘯𝘰 𝘈𝘪𝘳𝘱𝘰𝘳𝘵’𝘴 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 𝘵𝘰 𝘦𝘯𝘩𝘢𝘯𝘤𝘪𝘯𝘨 𝘱𝘢𝘴𝘴𝘦𝘯𝘨𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘧𝘰𝘴𝘵𝘦𝘳𝘪𝘯𝘨 𝘢 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘳𝘦𝘵𝘢𝘪𝘭 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘥𝘰𝘷𝘦𝘵𝘢𝘪𝘭 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺 𝘸𝘪𝘵𝘩 𝘓𝘢𝘨𝘢𝘳𝘥𝘦̀𝘳𝘦’𝘴 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘰𝘯 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸𝘵𝘩 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 𝘢𝘯𝘥 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦𝘥 𝘳𝘦𝘵𝘢𝘪𝘭 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴. 𝘞𝘪𝘵𝘩 𝘵𝘩𝘪𝘴 𝘦𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘦 𝘴𝘱𝘢𝘤𝘦, 𝘸𝘦 𝘢𝘳𝘦 𝘥𝘦𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘓𝘢 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘗𝘳𝘪𝘷𝘦́𝘦 𝘵𝘰 𝘐𝘵𝘢𝘭𝘺 𝘢𝘯𝘥 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘦𝘭𝘦 𝘸𝘪𝘵𝘩𝘪𝘯 𝘢 𝘴𝘰𝘱𝘩𝘪𝘴𝘵𝘪𝘤𝘢𝘵𝘦𝘥 𝘢𝘯𝘥 𝘤𝘢𝘱𝘵𝘪𝘷𝘦 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵. 𝘈𝘴 𝘸𝘦 𝘦𝘮𝘣𝘢𝘳𝘬 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘫𝘰𝘶𝘳𝘯𝘦𝘺, 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘦𝘹𝘱𝘳𝘦𝘴𝘴 𝘮𝘺 𝘴𝘪𝘯𝘤𝘦𝘳𝘦 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥.” Said Paul Boissonnet, Managing Director Travel Retail Europe Christian Dior Parfums.
