Dior’s new Addict Lacquer Plump gets party-tested by Bella Hadid

Dior’s new Addict Lacquer Plump gets party-tested by Bella Hadid

Dior has unveiled its first plumping lacquered lip stain: a new makeup introduction embodied by Bella Hadid, model and Dior makeup muse.

“Its color is intense and long-lasting, its shine unique, and the product’s fineness makes it incredibly pleasant to wear,” says Peter Philips, the Creative and Image Director of the House’s makeup. Dior Addict Lacquer Plump reveals Bella Hadid in a new light. Combining brilliance and color, it brightens the mouth with intense hues for up to eight hours at a stretch. Its intensity and brightness are activated and released upon contact with the lips. More than just a lacquered lip stain, Dior Addict Lacquer Plump combines comfort and color like a plumper. “We have managed to push color to the extreme in its various effects with a comforting care formula and an imperceptible-feeling extra fluid texture,” explains Peter Philips.


Available in sixteen shades, Dior Addict Lacquer Plump, the House’s first plumping lacquered lip stain lends itself to being used as all points during the day.

The packaging has been designed to emphasize color with a Dior signature that highlights each of the sparkling hues,” Peter Philips says. With its trompe-l’œil holder in the form of a lipstick, the lacquered lip stain Dior Addict Lacquer Plump transparently reveals its sixteen shades, existing in three effects: Classics, Neons and Glitters.

Timeless and elegant, the Classics shades can be worn on any occasion, as in the bois de rose 456 Dior Pretty. The Neons correspond to more festive desires. The 676 Dior Fever, an intense slightly bluish fuchsia, perks up the lips with its confident color. Finally, the Glitters bring brilliance and sparkle, like the 538 Dior Glitz and its coral color with metallic reflections.


As the Dior Addict Lacquer Plump lip stain is released, Bella Hadid, the Dior makeup muse, invites us to join her at an afterparty.

With dazzling spotlights, catchy music and mirror balls, the electric atmosphere of a post-show party is where Bella Hadid introduces us to the House’s first plumping lacquered lip stain. The model sashays across a multicolored dancefloor for director Cass Bird’s camera as her reflection is multiplied to infinity by a multitude of mirrors. With the party in full swing, she indulges in some touch-ups. Using the foam applicator or her fingertips, she quickly and easily applies her Dior Addict Lacquer Plump for a mouth pulsing with color until the end of the night. “Bella Hadid has sensual and full lips that are enhanced by our lip stain’s glossy finish,” explains Peter Philips.

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