Twenty-five years after its first fragrance debuted, DKNY is introducing a new pillar — and chasing a new audience. Called 24/7, the fragrance — which licensee Inter Parfums Inc. is rolling out over the coming months — is being released in tandem with a capsule fashion collection and ensuing campaign of the same name.
Step into the pulsating rhythm of New York with DKNY 24/7 Eau de Parfum, a Textural Floral Woody fragrance as dynamic as the city itself. Experience the energetic rush of Times Square with a burst of pink pepper, then embrace a diverse tapestry of a blooming rose heart. Finally, the lingering embrace of cedarwood and musk embodies the city’s enduring sophistication and strength.
