McQueen Parfum, the first official fragrance by Alexander McQueen – one of the world’s most coveted luxury brands – is making its global debut in the Middle East. McQueen Parfum will be exclusively available to travellers and consumers in the UAE at the Dubai Duty Free, Dubai International Airport from 1st – 30th June.
Present at the inaugural launch of McQueen Parfum was Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free together with Procter & Gamble (P&G) officials. He commented: “We are very delighted that Alexander McQueen, one of the most luxurious and innovative designer brands in the world, has chosen to launch McQueen Parfum in Dubai Duty Free exclusively from 1st – 30th June. This is a great offering to our customers and an opportunity to enjoy McQueen Parfum’s scent ahead of anyone else.”
Alexander McQueen glories in the perfect balance of opposites, and the ethos of its perfume house is both traditional and beautifully modern. With McQueen Parfum, the dark poise of McQueen translates beautifully to a powerful new fragrance under the directorship of Sarah Burton, with a true declaration of quality. See our previous stories for more insight into the creation of this perfume.
“I wanted this fragrance to come from night flowers, the kind that exude an eternal freshness once the day is gone,” explained Sarah Burton. “To make up for their lack of colour, the scent of the Sambac Jasmine, Tuberose and Ylang Ylang are most powerful at night to attract their pollinator. People forget that these flowers become newly modern every day; that even as they’ve faded, they soon regenerate and flower, shaping the air with their scent. Here at McQueen, we are all about discoveries and the eternal blossom; originality in an atmosphere of tradition, craft, and daring.”
McQueen Parfum takes a vintage spirit and gives it a stunningly modern architecture. The key ingredients are Sambac Jasmine, Tuberose and Ylang Ylang, star ingredients from the golden age of perfumery. A fresh and vital interpretation of tradition is established by combining them with pink pepper and vetiver derived using state of the art extraction techniques. The night-blooming floral notes are subtly mysterious yet commanding as never before. In the history of great perfumery, the secret is to take these powers and make them new.
McQueen Parfum has the complexity and architecture to become a part of the personality of the wearer. Its top notes are spices — black pepper, clove and pink pepper — layered on top of the delicate petals of the night blooming flowers that compose the heart. McQueen is a demonstration of a tremendously exciting new alchemy in scent, marrying beautifully to the dynamism of the house of McQueen.
Burton is determined that every aspect of McQueen Parfum should exude quality, craftsmanship, and mystery. The parfum flacon is a small work of art, heavy but fragile, tactile and beautiful in the hand, with thin, even dark glass and a thick base. The facetted cap is polished and lacquered with precision. Round the crown of the bottle are antiqued gold feathers, a signature of the house, it also symbolises craftsmanship as well as elevation and ethereal beauty. The flacon label, in gold and black, has a tailored simplicity that communicates the legacy of quality in this iconic brand. The black box is edged in gold, with embossed feathers, demonstrating the symmetry and luxury design that typifies McQueen.
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